Say hello to the new KFC "burger" (ps. I can't be your friend if you eat this)
April 13th, 2010
Get the buckouttahere with that mess! Really, America? We have sunk to a new low. How is this being accepted as a sandwich? Looking at this thing makes me want to hurl. The sad fact of the matter is that in order for a new food product (and I use the term loosely) to enter the market, food companies have to do a bunch of different steps, including:
1. noticing a void in the market for something
2. creation of a concept
3. research and development
4. development of a prototype
5. sample market test (inc. focus groups to get product feedback)
6. more research and dev
7. market test in Columbus, Ohio (Ohio is thought to be representative of the rest of the US, so companies test new food product there.)
8. product launch
My problem is that this has obviously been tested on a portion of the population, and that portion of the population gave it the thumbs up. Folks have to know this is a ticket to diabetes and cardiovascular disease. Plus, that can’t taste good. There’s no way.
KFC is actually the reason I became a vegetarian. My brother used to work there and bring fried chicken home everyday. It was a family staple. I remember taking a family trip to Lake Tahoe when I was 12 and we brought a bucket of KFC with us to the beach (gotta love Black folks). I literally was having trouble stomaching it and I couldn’t finish my boneless breast. (It’s traumatic even thinking about it.)
At the time, I thought I was a freak. I never liked meat. I didn’t like the way it tasted; I didn’t like the way it made me feel; I didn’t like the idea of eating animals. I would always pick around the fat until there was nothing left (“DAD…you cut me a piece of fat with meat around it!”). But it wasn’t until a couple weeks later, when we went to visit my other (even older) brother and his vegetarian girlfriend, that I realized there was actually a name for people who didn’t eat meat. AND… that you didn’t need to eat meat to survive. My first experience with a veggie burger was love at first bite.
After that trip, I made an announcement to my parents that I would no longer be consuming meat. And I never did.
Seeing this picture of this absolutely disgusting KFC burger reminds me how much I hate meat and that I definitely made the right decision 15 years ago. Just to be clear, I don’t think there is anything wrong with eating meat (if that is something you enjoy). But there is a right way (free range, grass fed, no hormones or antibiotics…if you can) and a wrong way. This, my friends, is the WORST way.
